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Weyerhaeuser Promotes National Recycling Show in Seattle
Jan.14, 2002
SEATTLE--(BUSINESS WIRE)--Jan. 14, 2002--"The movement to
zero waste, how do you `build' a green building, and the realities
of bio-based products, is this really a greener alternative? How
much recycling is enough? Can there be too much?"
These are a few of the topics to be discussed in Seattle in the
coming week.
The largest recycling trade show in the United States -- the National
Recycling Coalition's Annual Congress and Exposition -- begins Monday,
Jan. 14 at the Washington State Convention Center. Weyerhaeuser
(NYSE:WY) will be a major participant in exploring new ways to increase
recycling in the United States. In addition, editors and reporters
can check Weyerhaeuser's website (http://www.weyerhaeuser.com/recycle.asp)
for updates and news from the convention floor.
"Recycling in the Pacific Northwest has been strong, compared
to other parts of the country," said Mark Starnes, vice president
and general manager of Weyerhaeuser Recycling. "This country
recycles roughly 46 percent of all paper products consumed. This
is good, but we need to do better," he said. Starnes points
to recycling rates of 60 percent to 70 percent in some parts of
Europe. "There is huge demand in the market for recycled materials."
Consumer Research:
A national intercept survey of 200 mall shoppers, conducted by Leflein
Associates, Inc. in March, 2000, found that:
-- 75 percent of consumers want products that are packaged in recycled
materials.
-- 77 percent of consumers feel better about a company that uses
recycled materials for its product packaging.
-- 80 percent feel that they are doing something good for the environment
when they buy products packaged in recycled materials.
Benefits of Recycling
One need only look at environmental issues to be concerned that
any type of conservation and recycling is important to the health
and welfare of people around the world:
-- The 417 million tons of paper, glass, metals and plastic recycled
in 2000 saved about 4.8 trillion BTUs(a) of energy, enough to power
nearly 25,000 homes for one year.
-- At the same time, recycling reduced overall emissions of sulfur
dioxide, a pollutant that causes acid rain, by about 26,000 tons,
an amount equal to 12 percent of all such emissions from electric
utilities.
-- Recycling efforts reduced greenhouse gas emissions by about 3.5
million tons of carbon equivalent, equal to 20 percent of industrial
greenhouse gas emissions.
(a) British Thermal Units: A unit of heat equal to about 252 calories;
quantity of heat required to raise the temperature of one pound
of water one degree Fahrenheit.
Economic Benefits of Recycling
Industry research shows that recycling and reuse add value to the
U.S. economy:
-- 56,000 companies that employ more than 1.1 million people.
-- Annual payroll of $37 billion.
-- Annual revenues of $236 billion.
As a driver of economic activity, the recycling industry is as
large as automobile manufacturing. Recycling far outpaces the waste
management industry because recycling adds value to materials, contributing
to a growing labor force.
Data on Recycled Paper and Paperboard
-- Americans consume 103 million tons of paper per year.
-- Nearly half of garbage is paper
-- 45% of paper waste is recycled.
-- In 2000, paper tossed into landfills totaled nearly 40 million
tons.
About Weyerhauser's Recycling Program
Weyerhaeuser is one of the largest recyclers in North America.
In 2000, it recycled more than 4.4 million tons of paper -- enough
to fill almost 90,000 rail cars. Every year since 1974, when Weyerhaeuser
entered the business, the company has increased the amount of paper
recovered.
Typical recyclables include old corrugated containers, office wastepaper,
old newspapers and printing papers. About half of the recycled material
Weyerhaeuser collects is used in company-owned mills to make new
paper. The rest is sold to customers around the world.
Recycled fiber comprises 36 percent of the content of new Weyerhaeuser
paper, as averaged across all grades of paper produced by the company.
The recycled content of Weyerhaeuser containerboard packaging is
even higher -- 57 percent.
Paper at Weyerhaeuser's recycling centers is sorted into 50 grades
and shipped as raw material to mills where it is used to make a
variety of paper products, including tissue, paper towels, newspapers,
containerboard packaging, molded containers, insulation, and paper
for printing, writing and photocopying.
Facts
-- 1993 was the first year in which Americans recovered more paper
for recycling than they sent to landfills.
-- In 2000, 75 percent of the corrugated boxes manufactured in the
United States were recovered for recycling.
-- Weyerhaeuser's We-cycle Office Wastepaper (WOW) program serves
three million participants nationwide and is continually expanding.
-- Weyerhaeuser collected, de-inked and recycled more than 200 million
average-sized daily newspapers in 2000.
-- Weyerhaeuser Co. and MSS, Inc. of Nashville, Tenn., have developed
a state-of-the-art-automated system called PaperSort that optically
separates mixed loads of recovered paper into distinct product streams.
-- The Weyerhaeuser Company Foundation sponsors annual awards for
Alabama, Arkansas, Mississippi, Oklahoma, Oregon, North Carolina
and Washington schools with the best recycling programs. The company
also offers recycling education and resources to teachers and school
administrators.
If you have writers/reporters attending the NRC meeting, Weyerhaeuser's
vice president and general manager of recycling, Mark Starnes will
be available to discuss recycling issues. Please contact Brian McDermott
or Frank Mendizabal to make arrangements. Frank Mendizabal, frank.mendizabal@weyerhaeuser.com,
253/924-3357 or Brian McDermott, brian.mcdermott@weyerhaueser.com,
253/924-4337
About Weyerhaeuser
Weyerhaeuser Company, one of the world's largest integrated forest
products companies, was incorporated in 1900. In 2000, sales were
$16 billion. It has offices or operations in 17 countries, with
customers worldwide. Weyerhaeuser is principally engaged in the
growing and harvesting of timber; the manufacture, distribution
and sale of forest products; and real estate construction, development
and related activities.
Consumer Tips
-- Know what can't go: Things that can't be recycled are stickers,
paper clips, wax paper, tissues, paper towels, paper cups, paper
plates and envelopes with plastic windows.
-- Space to store: Make a special place to keep used paper for recycling,
such as a cardboard box -- which is also recyclable.
-- Patch together a pad: Recycle by making a scrap-paper pad. Gather
pieces of used paper the same size with the blank side up. Find
a piece of cardboard the same size to use as a back. Staple the
whole thing together.
-- Read, then recycle: Check with your local recycling center to
see if it wants newspapers tied with string or packed in grocery
bags for recycling. Anything that comes with the paper can also
be recycled, but glossy magazines or advertisements must be recycled
separately.
-- Take note: Old notebook paper is considered "white paper"
and makes better recycled paper. Other white paper is writing paper,
white envelopes, typing paper, index cards and computer paper.
-- Morning meal: Cereal boxes and egg cartons can be recycled; they
are called "mixed paper." Recycled mixed paper can be
made into paperboard.
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